Systems built
What I have built
A few examples of systems that exist and run. Each page sets out the problem it solves, how it is put together and what technology sits underneath. This is not an exhaustive list, and none of these pages claims a result that cannot be checked.
Client names and result figures are deliberately absent: I share those in a conversation, with the permission of the client involved.
- 01
Email to order
Many wholesalers and manufacturers still receive a large share of their orders by email: in the message body, as a PDF, as a spreadsheet, or as a photo of a filled-in form. Someone then retypes those into the order system. That is exactly the work a computer does better.
- 02
AI order handling
Email to order solves the arrival. This system covers everything after it: is the price still right, is there stock, is this customer allowed to order this, and who hears about it when the answer is no. That is where most of the time goes.
- 03
PIM system
Product Information Management: one place holding everything about a product, from which it flows to your webshop, your marketplaces, your catalogue and your customers. Without anyone retyping the same description five times.
- 04
PIM optimisation on results
A PIM makes sure your product data is correct. This system makes sure it also works. It puts sales figures, search behaviour and return reasons next to your product content and shows which fields, copy and images make a difference, and which are simply there.
- 05
Marketing automation machine
A system that follows customer behaviour and responds to it, rather than a newsletter sending everyone the same thing on the same day. Connected to your webshop, your CRM and your stock, so that what goes out is actually true.
- 06
AI social media engine
Social media demands a volume nobody sustains by hand. This engine turns material you already hold into a steady stream of posts: product photos, articles, figures from your own systems. In the right format per channel, and always with someone approving.
- 07
Marketing hub for multiple channels
Anyone working across several brands or clients loses most time not to making content but to moving it around: logging in, pasting, scheduling, and afterwards hunting for figures. This hub puts that in one place.
- 08
B2B outreach system
A system that finds companies resembling your ideal customer, enriches them with usable information, and approaches them with something demonstrably about them. Not a mass mail with a first name dropped in, because that stopped working years ago.
- 09
B2B onboarding
The stretch between a signed agreement and a customer actually ordering is, at many companies, a black hole of emails and loose ends. This system turns that into a steered process, without anyone keeping a spreadsheet.
- 10
Financial bots
A set of small systems taking over the repetitive part of financial administration: reading purchase invoices and proposing how they are posted, reconciling payments, sending reminders, and flagging when something does not add up.
- 11
Content and SEO hubs
A content hub that is not written once and then left to rot, but moves daily with what happens inside your own systems. Stock, prices, lead times, recurring questions: those are figures only you hold, which is exactly why they are the only figures that set you apart.
- 12
Directory platforms
Platforms that gather supply and make it comparable: suppliers, locations, products or services, each with a page that stands on its own in search. The model runs on traffic, so everything depends on whether those pages actually get indexed.
- 13
E-commerce websites
Building a webshop is not hard; building one that stays fast, gets found and whose administration scales with it is. I build the shop and the integrations underneath as one thing, because otherwise they drift apart anyway.