Systems built
What I have built
A few examples of systems that exist and run. Each page sets out the problem it solves, how it is put together and what technology sits underneath. This is not an exhaustive list, and none of these pages claims a result that cannot be checked.
Client names and result figures are deliberately absent: I share those in a conversation, with the permission of the client involved.
- 01
Email to order
Many wholesalers and manufacturers still receive a large share of their orders by email: in the message body, as a PDF, as a spreadsheet, or as a photo of a filled-in form. Someone then retypes those into the order system. That is exactly the work a computer does better.
- 02
PIM system
Product Information Management: one place holding everything about a product, from which it flows to your webshop, your marketplaces, your catalogue and your customers. Without anyone retyping the same description five times.
- 03
Marketing automation machine
A system that follows customer behaviour and responds to it, rather than a newsletter sending everyone the same thing on the same day. Connected to your webshop, your CRM and your stock, so that what goes out is actually true.
- 04
B2B outreach system
A system that finds companies resembling your ideal customer, enriches them with usable information, and approaches them with something demonstrably about them. Not a mass mail with a first name dropped in, because that stopped working years ago.
- 05
B2B onboarding
The stretch between a signed agreement and a customer actually ordering is, at many companies, a black hole of emails and loose ends. This system turns that into a steered process, without anyone keeping a spreadsheet.
- 06
Financial bots
A set of small systems taking over the repetitive part of financial administration: reading purchase invoices and proposing how they are posted, reconciling payments, sending reminders, and flagging when something does not add up.
- 07
Directory platforms
Platforms that gather supply and make it comparable: suppliers, locations, products or services, each with a page that stands on its own in search. The model runs on traffic, so everything depends on whether those pages actually get indexed.
- 08
Content and SEO hubs
A content hub that is not written once and then left to rot, but moves daily with what happens inside your own systems. Stock, prices, lead times, recurring questions: those are figures only you hold, which is exactly why they are the only figures that set you apart.
- 09
E-commerce websites
Building a webshop is not hard; building one that stays fast, gets found and whose administration scales with it is. I build the shop and the integrations underneath as one thing, because otherwise they drift apart anyway.